Your partner from concept to launch, bringing the expertise and perspective to turn bold ideas into business results.
We succeed when you do.
What’s your next?
Let’s build it together.
Studio TBD is a Chicago-based design consultancy led by veteran industrial designer Tony Belton. With over 30 years of experience shaping medical devices, diagnostic platforms, consumer products, and digital health tools, we specialize in turning complexity into clarity—and bold ideas into real-world impact.
Whether you’re launching a new venture or evolving an existing product, we bring strategic vision, hands-on design expertise, and a commitment to human-centered solutions that perform across disciplines and markets.
Embedded Design Leadership
Fractional CDO expertise that inspires investor confidence and drives market success. We help startups and consultancies define vision, align teams, and deliver products that win with users and stakeholders alike.
Full Product
Development
From first insight to final launch, we guide the entire product journey. We combine strategy, design, and execution to create market-ready solutions that meet user needs and achieve business goals.
Product Strategy & Opportunity Framing
We help founders and product leaders define the right problem and path to market. Our process connects user needs to business drivers and technical feasibility.
Visual Brand Language & Portfolio Systems
Consistency builds trust in emerging product ecosystems. We develop scalable VBLs that unify hardware, packaging, and digital interfaces, grounding new technologies in familiar, credible visual design.
Concept Visualization & Communication
We translate abstract ideas into compelling visual narratives that align teams, excite stakeholders, and accelerate decision-making. Our visuals clarify intent and communicate value for internal reviews, investor pitches, and executive buy-in.
